MOLODOST means YOUTH in Russian and so I designed a playful typographical identity reflecting the joyful, ruthless spirit of youth. The core element is a “yellow caution label” with a sharp dynamic logo to mark “a zone of youth” — marking an inclusive spacewalks of excitement.
The “MO” symbol conveing an idea of a piercing dynamic will to have fun. The bright identity is designed to work effectively in all media: signs, print and digital.
To support an idea of energetic brand, taking inspiration from pop-art, I also created a series of portraits of young faces as a vibrant part of the brand identity. These illustrations are used across different media printed on menu covers, merchandise, stickers, flyers, and other promotional materials. The fun and cheeky nature of the designs entertain customers and create curiosity about the venue.