Hey, I’m Philipp, a Canadian creative lead building teams and shaping visual brand systems.
I have 15+ years of experience in creative design, including 8+ years leading teams and 5 years at DECIEM, where I’ve helped build and steer creative for NIOD and The Ordinary.
I work across beauty and lifestyle brands, developing systems grounded in insight, shaped by strategy, and built to perform in the real world, not just live in decks. I look for ideas with teeth.
My work is a sharp balance between strategy and execution, translating brand direction into systems that scale. I’ve led 360° activations end to end, working with in-house teams and agencies from concept through to delivery.
I’ve partnered with brands like Louis Vuitton, Esquire, and Martini, alongside smaller studios and emerging brands. Different scales, same focus: make it clear, make it sharp, make it land.
Outside of client work, I opened Egypt’s first Street Art Museum in El Gouna, bringing together artists, workshops, and public installations to introduce contemporary art into a physical environment.
And yes, there are three P’s in my name.