Maison de Marie x Phil
A space of youthful chaos, late nights, and carefree spirit, formed in a context where openness carries real weight, becoming a rare visible refuge for the LGBTQ+ community in Moscow.
Bar landscape is rapidly evolving and filled with new players.
That rangers from classic pubs to artsy pop-up bars. What does a bar full of young spirit would look like where are no rules, no stiffness, no prejudice? A bar that is ruled by a simple idea of piercing ruthless youth. Where people are united by one simple idea of having fun.
MOLODOST means YOUTH in Russian and so I designed a playful typographical identity reflecting the joyful, ruthless spirit of youth. The core element is a “yellow caution label” with a sharp dynamic logo to mark “a zone of youth” — marking an inclusive spacewalks of excitement.
The “MO” symbol conveing an idea of a piercing dynamic will to have fun. The bright identity is designed to work effectively in all media: signs, print and digital.
To support an idea of energetic brand, taking inspiration from pop-art, I also created a series of portraits of young faces as a vibrant part of the brand identity. These illustrations are used across different media printed on menu covers, merchandise, stickers, flyers, and other promotional materials. The fun and cheeky nature of the designs entertain customers and create curiosity about the venue.
MOLODOST BAR became one of the few openly visible and rapidly growing safe havens for the LGBTQ+ community in Moscow, a context where visibility itself carries significant risk. In doing so, it stood for more than nightlife, becoming a rare space of inclusion in a generally hostile environment.
By establishing a distinct voice and bringing the brand to life, the bar gained recognition from Moscow’s influential media and, most importantly, built a loyal local following that carried it through the pandemic. Over time, MOLODOST BAR grew into a symbol of timeless youthfulness, evolving from a venue into a lifestyle.
Art Direction
Visual Identity
Packaging
Illustration
