Identity and packaging design for the artisan dairy brand from Georgia.
WHITE FARM makes high-quality dairy products with the finest organic ingredients, prepared from scratch in Georgia and sold internationally with focus on local and European markets. The goal was to create a brand that appeals to the upscale eco-friendly international audience that values the quality taste of a product as much as quality and culture of the design.
The clean structure of the name using customized Geometria sans-serif is reinforced with a graphic icon with a stylized “W” that evokes the mountainous landscape of Georgia along with a symbol of a barn on the farm. Together the packaging and the logo convey clean, no-nonsense, healthy food direct from the farmer.
This minimal design also works well when embossed to give business cards a refined and subtle, yet natural feel.
I stripped away all but the most basic elements from the packaging to create a brand and logotype that is as simple and pure as the product itself. My approach is designed to be memorable for customers and easy to choose again even if they don’t remember the name of the brand. All of the elements of the design are consistent with the quality and purity of the product ingredients themselves.
The sophisticated packaging has a clean look and is recyclable, contemporary, and stands out from other brands in that category.
Whether in Georgia, Russia, or Europe the identity communicates the White Farm spirit and helps tie together an upscale, artisan, eco-friendly brand that appeals to an international, refined dairy product lovers.