A brand identity for the hostel and bar in the heart of the Botanical garden.
A hostel for the new generation of customers from allover the globe that values comfort, style and are environmentaly-aware. Botanist is located in a lush Botanical garden in the heart of Moscow.
The client wanted a logo with the Cyrillic “Б” for “B” to emphasize the international essence of the outlet and promote the Russian origin of the brand.
The core visual language revolves around the iconic plant-life that the Botanical garden is famous for. It merges a minimal modern approach with soothing natural colors and shapes, consequently, serving as an organic continuation of the garden.
The clean identity was designed to work across all platforms and sizes, from social media icons to murals and signs. It was important that the icon would work on its own and would serve as a standalone symbol of a modern hospitable environment that is organically embedded in nature.